The latest in Japanese drinks innovation is clear quartzy.qz.com

The hottest beer, coffee, and tea products this summer in Japan have one thing in common—they’re colorless.

This week, drinks giant Suntory started selling a non-alcoholic beer called “All-Free All-Time” (link in Japanese) that looks just like water. It’s the “beer” you can even drink at work, ads suggest. This summer has also seen Asahi release a transparent latte drink (link in Japanese)—which received a scathing review in the Japan Times—while Coca-Cola launched a clear lemon-flavored, low calorie Coke.