Originally from Portugal but having studied and worked in London and Amsterdam, Cristovao describes her experience as a foreigner and a woman in Japanese advertising. Much of that experience has been…

posted by  banzaitokyo | 8 years, 8 months ago | 1 comment

Today, The Pokémon Company announced a new smartphone game would be out this spring in Japan. It appears to star the weakest Pokémon around.

The Japanese title is Hanero! Koiking (Splash! Magikarp), …

posted by  banzaitokyo | 8 years, 8 months ago | 2 comments

Sleep deprivation is doing more harm in Japan than just making people grumpy and unhealthy. It is also holding back the world’s third-largest economy.

The problem has been getting worse in recent yea…

posted by  banzaitokyo | 8 years, 8 months ago | 1 comment

With Japan's track record of natural disasters, the country is understandably always on the lookout for ways to better prepare itself.

Japan is now looking to the skies, working to develop drones to …

posted by  banzaitokyo | 8 years, 8 months ago | 1 comment

Having bad neighbors can be a nightmare. Having bad neighbors in Japan, with its bureaucratic mountain to climb, a language barrier to overcome and not wanting to upset the wa (harmony) between every…

posted by  banzaitokyo | 8 years, 8 months ago | 1 comment

If a severe earthquake or flood were to occur in Tokyo, how easy would it be to evacuate the city? Answer: Not very.

A government panel is currently conducting a study on what would be involved in ev…

posted by  banzaitokyo | 8 years, 8 months ago | 3 comments

"I WANTED TO CREATE A CENTERPIECE OF ENTERTAINMENT THAT EVERYONE COULD ENJOY."
This is the mission statement of Director Makoto Shinkai, a rising star in anime who shot into another stratum in 2016. …

posted by  banzaitokyo | 8 years, 8 months ago | 1 comment

A food hub that’s part garden, part kitchen, Nest We Grow’s primary purpose is to bring the community together to store, prepare and enjoy local foods in a welcoming and festive atmosphere that touch…

posted by  banzaitokyo | 8 years, 8 months ago | 1 comment

The ad featuring the two is actually part of a wider SoftBank marketing campaign for student discount plans. The other main commercial is this minute-long video in which all kinds of craziness happen…

posted by  banzaitokyo | 8 years, 8 months ago | 1 comment

With spring round the corner, people are gearing up for the pollen allergy season. Man-made pine forests emanate huge amounts of pollen, making those with allergies suffer a lot.

Any ideas or hints f…

posted by  Yubi | 8 years, 9 months ago | 2 comments