Mario mugs, Zelda tote bags as Nintendo opens first store in Japan japantoday.com

Nintendo's outlet is the game giant's first directly operated in Japan, and only its second worldwide following a similar New York shop.
We picked this location, aiming to attract a wide range of people," a Nintendo official said at a press preview before Friday's official opening.
Half its stock will be available exclusively at the store, with the 1,000 items on sale ranging from game hardware and software to clothing, mugs and stationery branded with Mario, Zelda and other characters from the firm's hit game titles.
Next to the Nintendo store is a shop offering physical versions of items seen in the Touken Ranbu video game, including a silver hand mirror in a wooden box on sale for around 40,000 yen.
Nintendo has had enormous success with its Switch console, and unveiled the pocket-sized Switch Lite earlier this year.