From the archive

Hibi Combines Incense and Matches into One

Hibi Combines Incense and Matches into One

After years of trial and error, the creators of Hibi arrived at the optimal mixture of paper fibres, incense and charcoal to create the perfect strike-on-box incense match.
Japanese matches became popular around the world but usage has been on the decline.
So the company teamed up with a local incense maker to re-imagine matches and incense, combined.
In just one, swift motion, Hibi matches deliver a small flame, followed by about ten minutes of delightful fragrances that fill any space.
Designed by Yasuhiro Horiuchi, of Trunk Design, Hibi was the recipient of a 2019 Good Design Award.