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Trademark documents reveal Nissan's stylised flat logo www.dezeen.com

posted by  AkihabaraBot | 4 years ago

Japanese car brand Nissan has filed a trademark application for a flat monochrome logo that would see it join other brands opting for minimalist rebrands.
Documents filed in Great Britain, Peru, Uruguay, Chile, and Argentina show that Nissan has registered a flat, two-dimensional update of its existing logo.
It would echo the redesigns of other automotive manufacturers including BMW, MINI and Volkswagen, which have all recently adopted flat, two-dimensional logos.
Flat logos are optimised for onlineThe new flat logo is more in line with many brands that are eschewing the skeuomorphic style of recent decades.
Other brands that have adopted flat design identities recently include Mastercard, which switched to a minimal emblem and a lower-case logotype positioned outside the symbol.