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This Is Why Nissan Killed Its Plans to Build the Awesome IDX Nismo Coupe www.thedrive.com

posted by  AkihabaraBot | 4 years, 5 months ago

Nissan 2013 Nissan IDX Nismo ConceptLike many concepts that never come to fruition or overseas models that aren't available Stateside have proved, hype doesn't necessarily mean there's a profitable business case.
However, prepping Tochigi for IDX production would have required training and tooling investments far in excess of what Nissan was willing to spend to produce an inexpensive car with low profit margins.
Nissan 2013 Nissan IDX Freeflow and IDX Nismo ConceptsAs the IDX was a tribute only to the 510 coupe, it wouldn't have its muse's mass appeal as a versatile, multi-body model, and could only contest the fixed-roof, rear-drive sport coupe segment.
Yes, Toyota is currently in that segment, but it's also proved that there's barely room for one model—let alone two.
With the question of the IDX's profitability answered with a "probably not," Nissan shut the books on the IDX.