Japanese beauty trends of the 20th & 21st centuries, and predicting future fashions soranews24.com

Japanese cosmetics company Shiseideo has released their predictions for 2020’s makeup trends, as well as a look back at Japanese beauty throughout the last century.
Shiseido, founded in 1872 making it one of the oldest cosmetics companies in the world, recently announced their predictions for future beauty trends and also took a look back at past fashions.
In an interesting examination of how beauty trends have evolved over the years, they recreated each decade’s style of makeup on one model.
Japanese women started to get rid of the complex of wanting to look like a Westerner and took another look at traditional Japanese beauty.
Beauty trends diversified and subcategories were formed.