Fukushima launches first sake promotion event in NYC english.kyodonews.net

KYODO NEWS - 2 hours ago - 10:35 | Lifestyle, AllThe Fukushima prefectural government launched a weeklong sake promotion event in New York City on Monday, hoping to boost recognition of the Japanese rice beer among U.S. consumers amid a sales slump in the domestic market.
Ten Japanese restaurants in the city are participating in the first-ever Fukushima Sake Week through Sunday, offering 23 varieties of sake from 13 breweries.
(A New York restaurant offering Fukushima sake)The event is aimed at increasing sake sales in the U.S. and European markets as Japanese sake brewers face declining domestic sales due partly to changing consumer tastes.
Sakamai, one of the Japanese restaurants taking part, is offering three brands.
Ken Chino, floor manager at Sakamai said, "I am always impressed by Fukushima sake."