Sculptures of Kids Made From Books to Bring Librarians Back Into Libraries
RamenRyan
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7 years, 10 months ago
all photos courtesy Miharu Matsunaga | click to enlarge
We carry our childhood books with us to adulthood: the morals, the lessons, the values. In fact, books shape who we are has become a commonplace saying. Such so that a new campaign in Japan to bring librarians back in to libraries interprets the saying literally.
The campaign, which was launched earlier this year by the YCBE (Yokohama City Board of Education), utilizes sculptures of children made entirely from books. Its a literal representation of the notion that books shape who we are. The sculptures in various educational settings like classrooms and libraries and are accompanied by short phrases like Read a book. See the world differently.
A Dentsu Tokyo creative team led by creative director Miharu Mitsunaga (previously) spearheaded the campaign to recruit more librarians as facilitators of knowledge and growth.
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Ten years ago, there were many people who used to read while commuting to work. Now the numbers are getting less, with more people playing games on smartphones.
The libraries in the rural areas are still fine, but I guess there are less readers visiting the city libraries now.
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The campaign makes a valid point... our childhood books help define us as human beings, although the excessive usage of electronic gadgets by children is concerning. They're too used to a digital world, to no thought...
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