Quiksilver Japan Develops Business Suit Wetsuits For the Board Room or the Beach

posted by  banzaitokyo | 9 years, 4 months ago

the True Wetsuit is a business suit and wetsuit

You’ve heard of Cool Biz right? The Japanese government’s initiative to conserve energy by encouraging their labor force to dress down? Well meet Surf Biz. Developed by the team at Quiksilver Japan, True Wetsuits are high spec waterproof wetsuits that “can be worn from home, to the beach, and from the beach to the office with no need to change at all.”

“As your lifestyle changes, you have less and less time to go surfing,” says Shin Kimitsuka, Quiksilver’s Brand Director. “I thought it would be interesting to offer this product as a new solution to deal with that issue.”

The team spent 2 months just producing samples. Each piece of the suite – the shirt and tie to the jacket and pants – had to be comfortable enough to wear all day, but also function as a wetsuit.

the jacket is made from 2mm neoprene and can be worn comfortable in the water or in meetings

the shirt utilizes 3M’s DryFlight technology to create a stretchy, waterproof layer of clothing.

Even the tie is made from wetsuit material so it’s protected from the water, but also wine or coffee spills.

the pants are made from the same thin material as the jacket

the fun video (above) features this cell phone protector and pen. Tap the top of the pen and a preset email will be sent to a distribution list apologizing for being late. Unfortunately, not for sale.

True Wetsuits come in three different style: Office Smart, Casual Friday and Party Tuxedo. They each retail from 300,000 yen (about $2500).

It seems like a a prank but this is real. Mashable confirmed with the company. So what do you think? Would you wear it? I don’t surf so it’s hard to say, but a wetsuit suit? The company certainly wins in most literal fashion category.

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