How attitudes to fitness are changing in Japan blog.gaijinpot.com

posted by  banzaitokyo | 7 years, 1 month ago in Lifestyle

Way back in 2008, Japanese people literally went bananas over a new diet centered around the yellow fruit. Dreamed up by a pharmacist in Osaka, within weeks of the Morning Banana Diet’s debut, sales of bananas here went up 70%; not only causing a brief banana shortage but also revealing the extraordinary power get-thin-quick schemes had over Japanese consumers.