A Music Video Vertically Designed For Your Smartphone
RamenRyan
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9 years, 1 month ago
Stop. Before you read any further, are you reading this on your smartphone? If not, its highly recommended that you do. Trust us its worth it. Lyrical School is a Japanese girl group composed of 6 members. Although theyve been around for a few years, theyve never really made it big. But that could all change with their latest music video RUN and RUN, which definitely goes down as one of the most creative weve seen.
Shot as a vertical movie, it was designed specifically to be viewed on your smartphone. The video starts off rather plainly, with a shot of the girls and then a slow zoom into a smartphone. But before you know it youre taken on a disorienting ride as the girls jump in and out of familiar shots of the smartphone homescreen and camera, and apps like Messenger, Facetime and Twitter. Watching the video, you find yourself questioning, over and over, whether or not your phones been hijacked and taken over by some hacker.
Well refrain on commenting on the music, but its definitely a brilliant concept and we wouldnt be surprised is this evolved into a new form of music videos.