From kawaii to fairy kei: fashion goes beyond the kimono at Hyper Japan www.theguardian.com

Hyper Japan, which is now a twice-yearly event, offers traditional food, anime merchandise and a cosplay zone, as well as an array of attractions for fashion lovers.
The Asakusa culture section will be home to the vintage kimono brand Fuji Kimono, where guests can buy traditional Japanese clothing.
Harajuku is also the name Hyper Japan has given to its fashion zone, which includes brands from the UK and beyond, selling “kawaii” – meaning cute – clothes, accessories and other merchandise.
Photograph: Keith Larby/AlamyThis year, there is a new addition to the fashion and kawaii zone – the Hyper Kawaii Contest.
Tickets to the 10th anniversary of Hyper Japan cost £50 for a three-day pass, with day tickets also available.