This is the guy responsible for the design of G-Shock and many other Casio watches.
Well, just Casio watches, actually.
Casio watches were light, durable, easy to read, full of functions, something that my parents were willing to afford, and pretty cool-looking.
I actually recall with some specificity the feelings I had when comparing my digital Casio watch with analog watches.
Casio G-Shock watches begin life with a functional purpose.