Japan is going wild for luxury toilet paper, even at $12 per roll www.cbsnews.com

Mochitsuki Seishi's "Rabbit" brand of luxury, hand-rolled toilet paper sells for about $5 per roll, or as much as 12 rolls of the standard stuff in Japan.
High-end toilet paper is rolling off the shelves.
Instead of large-volume, high-speed production, Morisawa's "Usagi" (Rabbit) brand toilet paper is made by delicately processing the paper pulp fiber and precisely managing the water temperature used in the process.
The resulting three-ply toilet paper is so fragile it has to be rolled by hand.
One roll of the Rabbit brand white toilet paper retails for 500 yen, or about $5 — roughly the price of 12 regular rolls.