Jun Mitani has designed a trophy for the Player of the Match winner of each game at the Rugby World Cup in Japan, which will be etched with real-time highlights taken from in-game commentary.
Created in collaborated with designers at MasterCard, the trophy will be awarded to the Player of the Match following every game at the tournament that begins today.
During the match a computer programme will monitor commentary from the official World Cup feed, as well as social media channels, to identify highlights.
This text will then be etched onto the triangular panels on the back of the trophy in real-time while the match is taking place to create a unique trophy.
"The Mastercard Player of the Match trophy blends Japanese heritage with cutting-edge technology, celebrating the first-ever Rugby World Cup in Asia," said the brand.