Adjust acquires smartphone measurement tool from Japan’s CyberZ venturebeat.com

Mobile measurement firm Adjust has acquired Force Operation X (F.O.X), an advertising effectiveness measurement tool for smartphone apps, from Japanese marketing agency CyberZ.
The move is Adjust‘s fourth acquisition in a year, and it represents its expansion in Asia and the Japanese mobile economy.
I’m heading to Adjust’s Mobile Spree conference in San Francisco today to moderate a panel on user acquisition for games.
F.O.X was the first tool developed in Japan for in-app ad tracking and measurement and is recognized as a Facebook mobile measurement partner and a Twitter official partner.
CyberZ is a subsidiary of CyberAgent Group, one of Japan’s leading advertising agencies.