East is your slice of Asian internet culture, bringing you the latest talking points from Japan, Korea, China and beyond.
"Chikan" is certainly not something anyone wants to be called, but online in Japan, it's how hardcore gamers mock Xbox fans.
Xbox fans aren't the only ones with mean nicknames.
AdvertisementAs opposed to "chikan", the less offensive and unsettling way to refer to Xbox fans in Japan is simply "MS shinja" (MS信者) or "Xbox shinja" (Xbox信者), with "shinja" (信者) meaning "believer" or "follower".
While online "chikan" is still the standby to mock Xbox fans, Microsoft's upcoming console, the Xbox One, already has a new nickname in Japan.