Japanese men developing more interest in anti-aging skin-care products english.kyodonews.net

Meanwhile, major cosmetics maker Shiseido Co., which leads the charge into men's skin-care products, launched in September its Uno Vital Cream Perfection, a cream targeted at men in their 30s.
Kobayashi Pharmaceutical Co. in February revamped its Men's Keshimin skin-care brand, which was originally released in 2014.
The interest in skin-care products for men is occurring against the backdrop of female empowerment and the rise of social media in the country.
With women moving up in society, men have become more conscious of their appearance while in the workplace.
"Men highly conscious of skin care have come to demand more effective products as they get older," said beauty consultant Miyoji Okabe, who predicts the market for men's skin care will only continue to grow.