As the man in the hot seat, Suzuki CEO Osamu Suzuki has come up with a bold and unorthodox plan: openly insult his customers.
CEO Suzuki, unsurprisingly upset by this, has accused the government of bullying his company.
It seems CEO Suzuki also has a grudge against rival automakers Honda and Daihatsu, both of which also produce kei cars and are currently enjoying greater success than Suzuki.
No one would have been too surprised had CEO Suzuki responded by expressing his disdain for his competitors’ products.
“Kei cars are cars for poor people.