The rice burger bun, or "gohan" burger in Japanese, arrives February 5 and "offers a new taste by changing the bun into a specially made rice bun while keeping the ingredients and seasoning of the classic burger," according to McDonald's Japan.
Everyone had a lot of hope for what it would be," Kokoro Toyama, McDonald's Japan rice burger representative, told CNN Business.
Not the only rice burger bun on the marketMcDonald's MCD rival Japanese chain that has sold rice patty bun burgers for decades.
MOS Burger invented its rice burger bun is not alone in cashing in on the emerging rice burger bun market.
The company's announcement follows MOS Burger, arival Japanese chain that has sold rice patty bun burgers for decades.MOS Burger inventeditsrice burger bun in 1987 and claims it is the world's first.