Oldest ryokan at Japanese onsen resort goes bankrupt due to coronavirus soranews24.com

In the city of Kyoto, local merchants have taken matters into their own hands, setting up an “Empty” tourism campaign to lure visitors at a time when tourist numbers from China and other countries has dropped dramatically.
For one longstanding business in Aichi Prefecture, however, the drop in tourist numbers has dealt a fatal blow, as they’ve now been forced to file for bankruptcy.
By shifting their focus to accomodating Chinese tour groups, the ryokan was able to turn their fortunes around, with demand from these tour groups growing in recent years.
The massive number of cancellations by Chinese tour groups that tipped the longstanding ryokan into the red is a cautionary tale for other businesses who rely heavily on the Chinese market to survive.
Source: Tokyo Shoko ResearchTop image: Pakutaso● Want to hear about SoraNews24’s latest articles as soon as they’re published?