In reality, Japan is the second largest per-capita generator of plastic waste in the world, producing more than the entire European Union.
“The concept of mottainai is rooted in Japanese culture, but recently there is a tendency not to care about it,” explained Tatsuo Nanai, chief of the official MOTTAINAI campaign.
Visitors may glimpse a delicately repaired bowl during a tea ceremony or stumble upon one of the annual festivals held to give thanks to used items.
This connection to the planet was highlighted by Maathai as she travelled the world, taking the message of mottainai along with her.
“With the growth of population and the shortage of resources over the world, wisdom, culture and technology will be indispensable for surviving,” said Asari.