The airline is the first major Japanese company to relax its regulations in response to complaints from women that having to wear high heels was uncomfortable and often left them in considerable pain.
I hope they follow this example,” added Ishikawa, who triggered the campaign last year with a tweet about being forced to wear high heels for her part-time job at a funeral parlour.
Most firms whose business entails customer service, including banks and airlines, force women to wear high heels, according to a poll last year by the Kyodo news agency.
Another survey found that more than 60% of women had been told to wear high heels or had witnessed female colleagues being forced to wear them.