But some business have been coming up with innovative ways to continue engaging with their community.
Enya, who we profiled last year, decided to upload an hour-long video of her bubbling hot bath to the sento’s social media channels.
The videos seem to have struck a chord, and is resonating with users.
The online sento movement quickly spread, with other public baths around Japan joining in to either upload or live-stream their baths.
a video from Shiosai Spa in Hokkaidoa video from Hakoda Nine Spa in Aomori