WATCH: This is how Marie Kondo neatly packs a suitcase Kondo was a 21-year-old college student when she first met Kawahara, who was also 21.
The couple launched a premium mobile experience in Japan in 2015 allowing subscribers (paying about $3 a month) to ask Kondo tidying questions.
“We struggled to maintain a balance between our private life and business.” Netflix was aware of this, Riegg says, and worked to accommodate her needs.
In November 2019, KonMari launched an e-commerce store, where Kondo curates products that “spark joy” in her own life.
By introducing decluttering techniques early in life, Kondo hopes that children will avoid the problem in the first place.