From the archive
Japanese distillery will send its whisky to age in space
Suntory, Japan's distillery whose whisky was crowned as world's best in 2014, is sending its beverages into space. In a surprisingly down-to-earth press release, the company focused on its scientific efforts, calling this endeavor an "experiment on the development of mellowness in alcoholic beverage through the use of a microgravity environment."
Discussion
Nissin's founder insisted on making a cup-noodle that can be eaten in space, and actually made one that was used by Japanese astronauts. This one doesn't have a need, but has the "what if..." factor.
It will surely be an interesting experience... as well as promotion for Suntory, haha :)
Damn! Give me too!
pure science? modern culinary experiment ? sponsor-ad ?
Anyway, lucky the one who will taste it back to earth. Also, it' won't be surprising if it "disappear" once brought to the station, such thing happens all the time ... that is to say, alcohol is officially prohibited above there, but, hell, no one can prevent lonely astronauts to help their self.
I'm inclined to say it's more on the promotional side...
This is so Japan! The Japanese are the kings of everything that is weird and... of marketing. But despite all the weirdness you can't help wondering what the taste of that whisky would be. So I guess no matter how the taste changes the marketing goal is definitely achieved!