The Tokyo Toy Show is Japans most important fair for toys and has existed since 1962 in various forms and with different names. The motto of the event is "EnterTOYment - toys make the world smile".
Besides games, dolls and plush products, the product groups in Tokyo include seasonal and electronic toys. The event is divided into two parts: only trade visitors are admitted on the first two days, whereas end consumers are also welcome on the last two days.