9 Hours is hoping to cash in on the massive influx of tourists to Tokyo in recent times, leading to a number of new hotels in the Shinjuku area to cover the shortfall in accommodation. While most of these have been standard hotels such as APA, Airbnb has also seen a significant boost as travelers seek out other kinds of options for staying in Japan. 9 Hours is well positioned to tap into that kind of demographic who don’t want just another anonymous room in the city, though also want to enjoy rather than endure the famous capsule hotel experience.