Sanrio Entertainment Co. said Thursday it will offer the right to “date” its popular character Hello Kitty to people who donate ¥100,000 each through crowdfunding for a summer festival to be held at the firm’s Sanrio Puroland theme park in Tama, Tokyo.
Contributors to the online campaign will receive benefits depending on the amount of their donations. The right to date the beloved kitten character for 20 minutes will be granted to up to five people.