Rakuten Takes On Japan’s Big Three Mobile Phone Operators www.nippon.com

posted by  banzaitokyo | 7 years, 5 months ago

Rakuten, which operates the budget mobile phone company Rakuten Mobile, has announced plans to transition from a mobile virtual network operator to a mobile network operator. How successful will President Mikitani Hiroshi be in taking on the cooperative oligopoly of the “big three” operators? The author examines Rakuten’s potentially rocky path forward in entering the MNO market.