Glico commercial uses 72 actresses to chart lifespan of a woman www.japantrends.com

The 71.8-Second Life video relies only on simple editing and precisely choreographed performers to stitch the movements of the “woman” together with dozens of actors, who all wear the same costume (though don’t actually look all that similar). The results on screen make it look like a single tracking shot when in fact it has many cuts. While the focus is on the life stages of the woman, Glico subtly integrates its products into the shots, so that the woman seems to live her life while enjoying Glico’s sugary delights at regular intervals.