Japan scraps overly competitive mascot contest www.theguardian.com

posted by  banzaitokyo | 3 years, 6 months ago in Art & Culture

Yuru-kyara competition ‘lost original purpose’ after aggressive campaigning by prefectures

A cuddly fairy on a mission to “deliver happiness” to her disaster-hit hometown has been crowned Japan’s most popular mascot, but unseemly rivalry among competitors has forced organisers to announce that this year’s contest would be the last.