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Japan scraps overly competitive mascot contest www.theguardian.com

posted by  banzaitokyo | 8 months, 3 weeks ago in Art & Culture

Yuru-kyara competition ‘lost original purpose’ after aggressive campaigning by prefectures

A cuddly fairy on a mission to “deliver happiness” to her disaster-hit hometown has been crowned Japan’s most popular mascot, but unseemly rivalry among competitors has forced organisers to announce that this year’s contest would be the last.