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Meals on wheels: Volvo and Uber Eats offer rolling dining in Tokyo www.campaignasia.com

posted by  banzaitokyo | 7 years, 9 months ago in Lifestyle

The word "unique" is overused in marketing, but in this case seems appropriate: Volvo, Uber Eats, Dentsu, and former 'Iron Chef' commentator Yukio Hattori have come together to create a culinary experience that is certainly one of a kind.

They invite people to "reserve" a spot in 'All-Star Restaurant', a rolling gastronomic adventure: They will ride all over Tokyo in a Volvo vehicle while consuming a seven-course meal devised by Hattori and delivered from various restaurants to the vehicle by Uber Eats.


0 | #12820 by  RamenRyan | 7 years, 8 months ago
I am not sure how I feel about it. Part of me thinks this is just over the top and not necessary... And another part of my wants to try it! I am not sure if this kind of thing would work anywhere else but Japan but I would not be surprised if other places try to do it as well. I can see it being a great attraction for locals and tourists a alike.
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